Chinese Literature - Sun Tzu's Art of War (1)

A lot of authors try to identify and link between Sun Tzu's Art of War with management also business practice. Can't say that it's not appropriate, but considering that a different perspectives can contribute different meanings. So, what posted in this blog is the translated one. Try to find broader meaning behind the literature and apply it by yourself in your own way (in life,business,relationship,etc)



I. LAYING PLANS


Sun Tzu said: The art of war is of vital importance to the State.

It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

The art of war, then, is governed by five constant factors, to be taken into account in one's deliberations, when seeking to determine the conditions obtaining in the field.

These are: (1) The Moral Law; (2) Heaven; (3) Earth; (4) The Commander; (5) Method and discipline.

The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.

Heaven signifies night and day, cold and heat,times and seasons.

Earth comprises distances, great and small;danger and security; open ground and narrow passes; the chances of life and death.

The Commander stands for the virtues of wisdom, sincerely, benevolence, courage and strictness.

By method and discipline are to be understood the marshaling of the army in its proper subdivisions,the graduations of rank among the officers, the maintenance of roads by which supplies may reach the army, and the control of military expenditure.

These five heads should be familiar to every general: he who knows them will be victorious; he who knows them not will fail.

Therefore, in your deliberations, when seeking to determine the military conditions, let them be made the basis of a comparison, in this wise:
Which of the two sovereigns is imbued
with the Moral law?
Which of the two generals has most ability?
With whom lie the advantages derived from Heaven
and Earth?
On which side is discipline most rigorously enforced?
Which army is stronger?
On which side are officers and men more highly trained?
In which army is there the greater constancy both in reward and punishment?

By means of these seven considerations I can forecast victory or defeat.

The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it,will suffer defeat:--let such a one be dismissed!

While heading the profit of my counsel,avail yourself also of any helpful circumstances over and beyond the ordinary rules.

According as circumstances are favorable,one should modify one's plans.

All warfare is based on deception.

Hence, when able to attack, we must seem unable;when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.

Hold out baits to entice the enemy. Feign disorder,and crush him.

If he is secure at all points, be prepared for him. If he is in superior strength, evade him.

If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.

If he is taking his ease, give him no rest. If his forces are united, separate them.

Attack him where he is unprepared, appear where you are not expected.

These military devices, leading to victory, must not be divulged beforehand.

Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.

Translated from the Chinese
By LIONEL GILES, M.A. (1910)


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Tips Regarding Office Politics

This article contains several tips to build healthy relationship in your company.

As stated in description, this article was created in order to help you create a better life in your office by making a good and also healthy relationship with your coworker and your boss.

1. Hold your tongue and never talk negative (badmouth) behind or in front of your coworker, even your boss. If you talk negatively about somebody, he/she WILL know all about it sooner or later. And the issue will be bigger when she/he hear about it

2. Ask your friend or even your boss if you find something confusing / not clear. Confirm it yourself, don’t ask another people

3. Walk the talk. Be reliable. Make sure you fulfill your promise. If not, then other people will create negative issue about you

4. Help the others with their work, but don’t act as if you are the smartest. Keep low profile.

5. Treat another people well and make them feel that you like them. Don’t make enemy ^^. always maintain a right distance between you and another people within your company, including your boss


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Tips about Procrastination

Procrastination refers to the act of replacing high-priority actions with tasks of low-priority, and thus putting off important tasks to a later time - that's the meaning written in Wikipedia, but in many time we found out that we ENJOY doing NOTHING. All of us already know that the real problem is within our selves because we have a bad time management, our attitude towards our goals is wrong, and so on and so on.

Actually knowing about your negative attitude and bad time management is the first thing you must realize it and change it yourself. Please don't say that "i won't do anything about it" or "okay, I'll do it next time when i have time". That statement actually indicate that once again, you procrastinate. ^^

Next step is to change your mindset. It's a little bit hard becausebyou have a mindset which believe that changing mindset is hard. It works for me to remember two sentences bellow. I won't give ten sentences or hundred because you won't read and it's painful to remember it anyway.

" If, in the end, i have to do it why won't i do it know?". If you have one realistic and specific reason, is it okay? Believe me, your brain will provide a LOT of specific and reasonable excuses in order to help you (if you ask your brain). So, don't search for reasons.

Time to do one activity know and later is the same. You can't say that if you do it later and there will be a shortcut or your friend, your wife, your dad,etc force me to do it later. And i strongly believe that you are the one that.

"Between short term 'happiness' and long term 'happiness', you know what will become true happiness"

Short term 'happiness' such as play time, will give you only short term effect, too and it won't last long. Don't trust that kind of 'happiness'. Your long term 'happiness' is actually your goal in next future and it is what you need to make your life meaningful. You can think it this way," My short term 'happiness' persuade me to not follow my long term 'happiness'" sounds weird, but it works for me

Please remember those two sentences whenever you want to procrastinate. Hope this article helps you ^^

Thanks


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Advertising dan Otak Manusia

Banyak perusahaan yang mengeluarkan dana yang tidak sedikit untuk mengiklankan produknya ataupun brand perusahaan. Dan setiap tahunnya, dana untuk beriklan semakin bertambah. Beberapa alasan penambahan budget iklan misalnya :
1. Bertambahnya jumlah produk baru
2. Semakin ketatnya persaingan
3. Expand atau memperbesar pasar
4. Program promo
5. Dll

Tujuan dari advertising adalah untuk menyampaikan message tertentu kepada konsumen. Konsep dasarnya adalah hal pernyataan diatas. Dari pernyataan tersebut dapat ditarik substansi bahwa :
1. Advertising adalah perpanjangan tangan perusahaan / suatu alat untuk berhubungan dengan konsumen
2. Message yang disampaikan adalah konsep tertentu. Semakin tajam dan simple suatu message, semakin baik advertising tersebut
3. Message tersebut diterima oleh konsumen. Dengan kata lain, ketika membuat atau merancang konsep dan pelaksanaan advertising, produsen harus menempatkan diri pada posisi konsumen.

Lalu, apa hubungannya dengan otak manusia? Message yang disampaikan kepada konsumen akan diterima konsumen dan disimpan dalam benaknya. Setelah disimpan, lalu kemudian apa yang terjadi? Masing-masing konsumen akan melupakan informasi tersebut dalam jangka waktu yang berbeda-beda antar iklan yang satu dengan iklan yang lain. Sebutkan iklan yang paling menarik Anda pada tahun 1990. Apakah Anda masih mengingat iklan tersebut? Padahal iklan hanya berdurasi 30 detik, namun sulit untuk diingat.

Kalau begitu, apa gunanya iklan tersebut ditayangkan terus-menerus sepanjang tahun? Sadarkah Anda bahwa apabila Anda melihat suatu brand / merek yang telah lama beriklan, walaupun Anda tidak mengingat iklan tersebut, Anda seakan-akan memiliki suatu perasaan, image dan informasi mengenai brand/produk tersebut. Alasannya adalah karena informasi yang disampaikan oleh advertiser akan disimpan di otak bawah sadar manusia. Jadi, walaupun iklan tersebut telah dilupakan, tetapi informasi mengenai brand tersebut masih tertanam dengan kuat.

Pengaruh informasi di alam bawah sadar konsumen akan terlihat pada saat proses pembelian. Pada saat membeli, sebenarnya konsumen lebih berfokus kepada emosional dibandingkan dengan rasional. Bahkan tidak sedikit konsumen yang tidak mengetahui alasan untuk membeli sesuatu. Mereka membeli hanya karena ingin membeli (impulse buying. Pada proses pembelian secara impulse lah alam bawah sadar konsumen akan bekerja untuk menentukan barang mana yang akan dibeli, mengapa,dsb. Konsumen tidak akan menyadari proses tersebut.

Dengan demikian, advertisement yang baik adalah yang dapat menyentuh hingga alam bawah sadar konsumen ^^


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Untuk Indonesia

Setelah beberapa lama menikmati enaknya pembelajaran seputar otak, baik bawah sadar maupun sadar manusia, saya mendapatkan berbagai masukan, pengalaman, dan teknik yang baik untuk memaksimalkan fungsi otak (walaupun hanya sedikit saja). Dikatakan bahwa apa yang terdapat di dalam otak manusia jauh lebih berharga daripada apa yang terpendam di perut bumi.


Tapi saya jadi sadar akan 1 hal. Kenapa kebanyakan ilmu atau pengetahuan mengenai otak bersumber dari barat? Apa tidak ada yang dari timur? (mungkin karena saya kurang mencari juga. Setelah mempelajari mengenai hal tersebut, saya mendapatkan jawaban, yaitu bahwa terdapat beberapa pakar seputar kecerdasan otak di Indonesia, misalnya Bapak Sutanto Widuri (baca beberapa bukunya), Shifu Yonathan Purnomo (direkomendasikan kenalan dan beberapa lain yang belum terlalu saya kenal ><

Mengenal kemampuan dan dapat memaksimalkannya merupakan awal dari kejeniusan. Apakah itu yang menyebabkan Indonesia tertinggal? Kalau otak adalah hal yang paling berharga dibandingkan semua sumberdaya, mengapa Indonesia yang memiliki 200 juta penduduk masih cukup tertinggal? (note : penduduk Indonesia terbilang banyak dibanding negara lain).

Hingga saat ini, saya masih mengasumsikan bahwa kurangnya pengetahuan mengenai otak manusia merupakan faktor utama penyebab kemiskinan di Indonesia.Coba bayangkan jika semua orang menghargai dan meyakini kemampuan otaknya.Tidak akan ada pengemis di jalan karena mereka akan dengan keras berpikir untuk menjalankan usaha / meningkatkan penghasilan.

Akan berkurangnya pekerja seks karena tidak akan mengambil pekerjaan tersebut karena terpaksa dan dapat memikirkan alternatif solusi yang terbaik. Narkoba,alkohol,dll akan berkurang karena semua orang di Indonesia akan sayang terhadap otaknya dan tidak akan mengkonsumsi zat-zat yang merusak otak.

Semua orang pada akhirnya akan menjadi optimis karena mereka mengerti bahwa di dalam dirinya terdapat potensi yang luar biasa.

Untuk itu, untuk Indonesia, saya harapkan agar:
1. Terdapat kurikulum pendidikan seputar otakdi sekolah
2. Pendidikan masyarakat secara menyeluruh
3. Perbanyak penelitian mengenai otak di Indonesia
4. Perbanyak buku-buku seputar otak yang BERKUALITAS
5. Perbanyak kursus guna meningkatkan kemampuan otak yang BERKUALITAS


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