11 Common Exporter Mistakes

The most common mistakes of new exporters.

1. Failure to get export counseling and to develop an international marketing plan before starting exports

2. Insufficient commitment by op management

3. Insufficient care in selecting overseas agents or distributors

4. Chasing orders from around the world instead of establishing a basis for profitable and orderly growth

5. Neglecting export business when the local market booms

6. Failure to treat international distributors on an equal basis with domestic counterparts

7. Assuming that a given product and marketing technique will succeed everywhere

8. Unwillingness to modify products to meet preferences or regulations of other countries

9. Failure to print sales, service, and warranty messages in local languages

10 Failure to consider use of an export management company

11. Failure to provide readily available servicing for the product